AMER Field Marketing Manager - Workvivo

Job description

What you can expect Workvivo is an employee experience platform designed to amplify workplace culture and foster employee engagement, regardless of location. Committed to customer satisfaction, Workvivo focuses on enhancing employees' working lives across diverse industries globally. As part of Zoom, an intelligent collaboration platform, Workvivo aligns with Zoom's mission to prioritize people, enabling meaningful connections, modern collaboration, and driving innovation in businesses and individual interactions. *Strong preference for candidates in the Eastern Time Zone, ideally located in the greater Boston, MA area. About the Team You'll join the Global Field & Strategic Events team, sitting within the broader Growth & Demand Generation function. Our buyers are enterprise leaders including CHROs, CIOs, and Internal Communications leaders, so this role is built around account based marketing as its operating model. You'll execute 1:1 programs for our highest value US accounts, 1:few programs for tiered account clusters, and 1:many (ABX) motions that combine field, events, and digital to reach broader segments at scale. Responsibilities Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage Owning pipeline generation and acceleration for the USA region, reporting performance against demand channel standards Managing regional field and events budget, optimizing for pipeline efficiency and return on investment Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers What we're looking for Bring 5+ years of experience in field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology Execute tiered account-based marketing programs including one-to-one strategic account programs, one-to-few cluster programs, and one-to-many scaled programs Demonstrate pipeline efficiency and contribution, reporting on pipeline per dollar and business impact metrics Manage regional marketing budgets and report pipeline performance to senior leadership Collaborate across Sales, Sales Development, and Demand Generation teams to align…