Analytics Manager

Job description

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Who we’re looking for: We are looking for a n Analytics Manager to work within the VML Data team. The Analytics Manager will lead a team of analysts who will be responsible for analys ing data to deliver value through understanding our clients’ data and the performance of marketing activities. Working closely with the wider analytics and data team you will be responsible for determining the prioritisation of projects, based on expected value to the business, and identify the best resource to work on each project based on skills and specialities. Role Overview: As an Analytics Manager, you will be responsible for the development and delivery of measurement and insight projects across various marketing activities and work with data strategists and consultants to answer business questions, ultimately ensuring that we are making best use of available data to deliver against the client vision. On a day-to-day basis you will lead across all analysis pr…