Associate Director, Media Planning, UK

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3780 - Associate Director, Media Planning, UK Role Summary and Impact The Media Planning Account Director works within a team of media planners with 1-3 direct reports, inspiring innovation and great thinking. Role will include: Strategic thinking, forecasting, weekly reporting reviews and campaign PCAs or QBRs. They will work with the team to ensure communication to the client is clear, compelling and of a high standard. The candidate will hold close client relationships and work alongside Client Services as the primary face of Essence’s acquisition media planning product for those clients. They will be ultimately responsible for campaign performance and the delivery of business-enhancing innovation. They will foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients. You will be a key player in the planning team for Google Ads, defining contextual layers and precision of budgets across channels, and to help evolve best practice, including pushing the adoption of emerging technologies, leading the development and deployment of planning frameworks and the main POC for clients from planning. Managing the team to deliver planning and buying of activity. Some of the things we’d like you to do: Be the point of contact for Planning across junior and mid level clients, lead weekly meetings with clients and presentations. Oversee and quality assure all deliverables produced by junior team members. Ensure the delivery of high quality strategic presentations, actionable weekly reporting, insightful post campaign analysis and clear briefs to Activation. Deliver clear and compelling rationale to support media inve…