Associate Director, Social, UK

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3834 - Associate Director, Social, UK Role Summary and Impact The Associate Director, Social is a senior leader responsible for the strategic oversight, operational excellence, and overall success of a large group within the campaign delivery function. This role leads a team of Senior Campaign Managers, Campaign Managers, and Executives, setting the standard for executional quality, profitability, and innovation. The Campaign Director is accountable for ensuring their entire group's campaign portfolio is delivered to the highest standard, driving client satisfaction and retention through flawless execution and strategic leadership. Key Responsibilities Departmental Leadership & Operational Excellence Lead, mentor, and develop a "group" within the campaign team, including Senior Campaign Managers, fostering a culture of excellence, accountability, and continuous improvement. Take ultimate responsibility for the successful delivery of all campaigns within your group, having visibility over progress without being involved in the day-to-day running. Organise and delegate work effectively within your group, ensuring efficient campaign execution and accurate workload monitoring. Champion and enforce all Goat standards and processes, ensuring your team operates with efficiency and accuracy, and that target margins are consistently met. Consistently develop and implement new processes to improve campaign performance and team efficiencies. Strategic & Commercial Oversight Take responsibility for client retention and growth within your group, proactively looking for optimisations and opportunities for the account team to upsell. Act as the senior sign-off for deliverables (up to £500k) and complex influencer contracts (above £2…