Associate Marketing Manager, Advertising and Social Media

Job description

Description Do you want to be part of a dynamic, high-performing marketing team where creativity meets analytical rigor? Do you thrive at the intersection of paid media ownership and data-driven optimization? If so, we want to hear from you. As an Associate Marketing Manager, Advertising and Social Media , you will serve as the primary owner of our paid advertising and organic LinkedIn programs for our Global Risk Solutions North America commercial insurance organization. You will play a key role in driving media strategy, managing end-to-end campaign execution, and optimizing performance across media channels. You will partner with Marketing Strategy, Creative Services, and cross-functional teams to develop and deliver advertising and social programs that drive brand awareness, consideration, and preference among insurance brokers and buyers and align to key business priorities. If you are a strategic thinker, advertising-savvy executor, and data-informed optimizer who excels at moving between big-picture media strategy and precise, detail-oriented campaign delivery, this role is for you. Responsibilities: Advertising: Own the development and execution of annual media plans, serving as the primary point of contact with our media agency to finalize and implement plans - including publisher selection, budget allocation, tactical mix, production schedules, and digital measurement. Bring strong advertising expertise and market awareness to continuously evaluate and evolve media strategy, ensuring Liberty Mutual remains competitive and best-in-class across paid channels. Monitor competitive intelligence and industry trends across paid digital and media channels, proactively identifying opportunities to differentiate and improve performance. Champion A/B testing and optimization strategies across paid campaigns, applying learnings to improve targeting, creative performance, and spend efficiency over time. Collaborate with the Creative Services team and Marketing segment leads to develop compelling ad assets that align with business priorities, brand guidelines, and channel best practices, providing media channel expertise to inform creative strategy. Partner with Marketing Strategy to proactively identify campaign opportunities, ensuring sufficient time is built in for campaign development, reviews, and approvals. Maintain and share a forward-looking campaign pl…