B2B Marketing Manager, DACH

Job description

About the Team Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption. The EMEA B2B Marketing team translates global priorities into regionally relevant programs that drive awareness, consideration, pipeline, adoption, and long-term customer trust. We partner closely with Sales and GTM, Product Marketing, Field and Executive Marketing, Content, Customer Marketing, Partner Marketing, Comms, Events, Marketing Operations, and regional leadership. DACH is one of OpenAI’s most important markets in EMEA. Our opportunity spans major enterprises and digital natives, ambitious startups, developers, partners, and a highly influential business community navigating the adoption of AI. About the Role As the B2B Marketing Manager for DACH, you will own the integrated B2B marketing strategy and execution for Germany, Austria, and Switzerland. You will be a close commercial partner to local Sales and GTM leadership, translating market insight, revenue priorities, target-account needs, and global launches into locally relevant programs that create pipeline, accelerate complex opportunities, deepen customer relationships, and grow adoption. You will carry clear pipeline goals and be accountable for Marketing’s measurable contribution to commercial outcomes in DACH. These goals will be established through the regional planning process and will evolve with the priorities and maturity of the market. You will be expected to understand the pipeline, make informed investment decisions, and demonstrate how marketing activity creates, influences, or accelerates revenue opportunities. This is a generalist role spanning field and executive marketing, demand generation, account-based programs, content, customer marketing, partnerships, events, and product launches. You will bring these channels together into a focused DACH B2B plan, drawing on specialist capabilities within the EMEA B2B Marketing team in London and global Marketing teams. A particularly important partnership will be with the DACH Consumer Marketing Lead: together, you will align market strategy, narratives, launches, audience priorities, channels, and major moments so B2B and B2C activity is coordinated, complementary, and mutually reinforcing. Close partnership with Marketing Operations will be crucial. Together, you will establish campaign infrastru…