Brand & Product Marketing

Job description

About Atira Atira builds the commercial brain for industrials. Our agents 10x the sales engineers of today by offering the complete toolbox of tasks needed in complex environments. They handle everything from extracting and classifying requirements from incoming RFQs, orchestrating communication and information retrieval across multiple stakeholders and systems, while generating outcomes like documentation, production system inputs, or configuration recommendations. CRM. Atira. ERP. We are one of the fastest growing teams in Munich and are looking for you to join us! Why this role is a blank canvas Brand is the one asset that compounds while everything else at a startup resets. Every deck, every customer story, every post builds on the last one, and the person who builds that foundation owns something no later hire can claim. You will be one of the first people on our GTM team and the first owner of how Atira looks, sounds, and gets found: our positioning, our visual identity, our customer stories, and our presence in a market where no one has built a great brand yet. You work directly with the founders, who stay hands-on with positioning while you turn it into something the whole company builds on. And you won't start from zero: you'll build on our recently completed rebranding with a top-tier design agency and turn the new identity into everything Atira ships. You won't be someone who "supports marketing" at Atira. You'll build a company's brand from scratch in one of the hardest, most valuable B2B markets there is. How the role sits in the team You are the first person at Atira whose full-time job is brand and marketing. You will define how Atira presents itself to the public, both from a strategic and operational perspective. The role sits at the heart of our GTM team with our BDR, AE, and GTM Engineer, and you work across every department: sales needs decks and stories, engineering needs a tech blog, product needs launches told in buyer language, recruiting needs an employer brand. You are the connective tissue that makes all of it look and sound like one company. What you will do You will shape how Atira presents itself to the public, across every medium: text, visuals, web, fairs, and events. Concretely: Build the messaging foundation. Together with the founders, constantly refine who Atira is for, what we claim, and why we win Own the visual identit…