Commerce Account Director

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3071 - Commerce Account Director About Wavemaker: A leading WPP Media brand Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and impact Key Responsibilities Account Leadership & Delivery Lead the end-to-end output of the team across client-facing work and operational delivery. Ensure consistently high standards, with strong adherence to processes, controls, and best practices. Strategic Planning & Business Understanding Develop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media strategies that drive measurable outcomes. Retail Media Platform Expertise (Amazon, Citrus, Criteo) Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across search and display channels. Tesco Retail Media SME Leadership Act as the subject matter expert for Tesco retail media, overseeing full-funnel activity and ensuring a cohesive approach from awareness through to conversion. Provide strategic guidance to both internal teams and clients on Tesco capabilities, opportunities, and best practices. Innovation & Proactive Thinking Stay informed…