Content Creator (f/m/x) - AI-First

Job description

Most content roles at B2B SaaS companies are measured in blog posts and social calendars. This one isn't. You're building content as a distribution engine for a company betting that AI changes how buyers find and evaluate software, and you're doing it with AI tools baked into how you work, not bolted on as an afterthought. doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises, and increasingly, the way they find us is through AI-driven search and answer engines, not just Google. You'll own the content that shows up there, and the content that turns into pipeline everywhere else. This is a builder's seat. There's no legacy content team or year-old style guide to inherit. AI has made it trivial to produce content; it hasn't made it easier to produce content worth reading, or content an answer engine decides is worth citing. That gap is exactly where taste and storytelling matter more, not less. If you're excited about being AI-pilled in practice, not just in title, and about proving what content looks like when it has to be genuinely good, not just fast to produce, this role is for you. 🎯 What you'll own Plan and produce content across formats, blog, video, social, that's built to perform in both traditional search and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, and adjust based on what's actually landing. AEO is a real part of the job here, not an afterthought, though this isn't a dedicated AEO specialist role. Use AI tools as your default production layer: drafting, repurposing, ideation, research, so you can ship more, faster, without sacrificing quality. Translate frontline realities, factory floors, logistics hubs, service environments, into content that resonates with buyers who don't live in generic SaaS marketing. Produce German-language content that doesn't read as translated, and work closely with the wider GTM team to keep content aligned with what sales and CX are actually hearing from customers. Track what's actually working, across channels and across engines, and kill or double down accordingly. 🙋 Who you are You've produced content professionally and have a portfolio or examples that show ra…