Conversion Manager - Financial Services

Job description

Why This Role Exists At Pennylane, our website plays a pivotal role in acquiring and converting customers, transforming traffic from paid acquisition, SEO, partnerships, and other channels into sign-ups, demo bookings, and product adoption. As we accelerate our Financial Services offering, including pro account, and the monetization of our existing customer base , we are seeking a Conversion Manager to own conversion across these strategic areas. You will lead the production and optimization of website pages and paid landing pages, from identifying friction to measuring business impact. You will join the Website team within Growth and collaborate closely with Growth Engineers and Data in a multidisciplinary squad. 🌍 About Pennylane Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising their clients. Key Figures and Ambition 💻 Over 1.3 million SMEs already work with Pennylane 🤝 More than 7,000 accounting firms use our platform 👨‍👩‍👧‍👦 Over 1,100 Pennylaners from more than 25 nationalities 💰 More than €400 million raised since launch 🌍 Remote-friendly, international culture expanding across Europe What You’ll Do You will own conversion across the Financial Services and Monetization scope , working across website pages, paid landing pages, product journeys, experimentation, and measurement. Own CRO and Experimentation Define and execute the conversion strategy for key journeys, including pro account landing pages, pricing and product pages, demo-booking journeys, self-sign-up, and upsell flows Build and run a continuous A/B testing program, from ideation and scoping to sizing, analysis, and ship-or-kill decisions Identify conversion friction and opportunities through analytics and behavioral insights Develop clear hypotheses based on user behavior, business priorities, and funnel performance Ensure experiments are measured against meaningful business outcomes Manage the Website Conversion Roadmap Own and prioritize the conversion roadmap for your scope based on expected impact and feasibility Turn opportunities into actionable briefs, specifications, and delivery plans Work closely with Growth Engineers, Data, Design, and other stakeholders to ship im…