Creative Strategist - Paid Social (m/f/d)

Job description

About Placetel We are all connected by one goal: making communication simple. Placetel stands for modern, innovative, AI-native communication and CX solutions from the cloud. More than 40,000 business customers use Placetel every day to call and collaborate successfully – whether in the office, at home or on the go. Since our founding in 2008 we have grown continuously and are today part of Gamma Communications. Together we are changing the way people work around the world. Today and in the future. Tasks Your role As Creative Strategist you own the single biggest lever in our paid social performance: the creative. Meta is your home channel. You decide what we test, you make sure enough of it exists, and you read the results well enough to know why the winner won. We are B2B, but we intend to build like a consumer brand. German SMB owners scroll the same feed as everyone else, and they do not stop for a product screenshot with a feature list. Your job is to make them stop – and then to make them start a trial. What you will do Own the creative engine for paid social – primarily Meta, with TikTok and YouTube as we expand. Turn insight into angles: mine customer reviews, support tickets, sales calls, churn reasons, competitor ads and customer conversations for what German SMBs actually say about their phone system, their calls and their missed business. Build and run a creative testing roadmap: a steady, predictable volume of new concepts every week, structured by angle, format and hook so results are readable rather than anecdotal. Write scripts, hooks and storyboards for short-form video – UGC, founder- and employee-led, testimonial, problem/solution, product demo, static and everything in between. Brief and direct creators, editors, actors and freelancers, run shoots, and manage the production pipeline end to end so throughput never becomes the bottleneck. Analyse creative performance at the right level with the Performance Marketing Manager – hook rate, hold rate, CTR, CPA and trial rate per angle – and decide what to iterate, scale or kill. Maintain a living library of winners, losers and learnings so we compound instead of restarting every quarter. Systematically tear down what works elsewhere – in DTC, in consumer, at other AI and SaaS brands – and transfer the pattern to us. Keep everything on brand and legally clean while still being genuinely enterta…