Creative Strategist & Producer (m/f/d)

Job description

TL;DR - We’re building the healthcare workforce for tomorrow. Our AI receptionist Luna is already automating patient communication in medical practices today. As the market leader in German and Austrian dentistry, and with major funding under our belt, we’re now taking the next big step: new medical specialties, new countries, new products. As Creative Strategist & Producer, you own the ads that introduce medical practices to Luna, from idea to final cut, and build the in-house creative engine that keeps leads coming in every week. Why praxipal? The shortage of skilled professionals is the biggest challenge in our healthcare systems. Tens of thousands of positions remain unfilled each year, and demographic shifts are only making things worse. Medical practices rely on our AI receptionist Luna to reduce staff workload and keep care accessible for everyone. We’re growing at record speed and closed a $6.7M seed round with HV Capital. We are a tech-driven company that deliberately relies on a small, talent-dense team. What defines us is the speed and intensity with which we work, but just as important to us is our team spirit. That’s why we come into the office every day: to connect, learn from one another, and grow together. What We’re Looking For Experience producing content for paid social, ideally performance ads for Meta, at a startup, an agency or as a freelancer Hooks, angles and conversions matter more to you than likes, and you know why an ad works or doesn’t A feel for what makes organic content work on Instagram and LinkedIn, and how it differs from ads End-to-end skills: script, shoot, edit and design, including confident handling of cameras, lighting and audio so every shot looks and sounds professional A results-driven mindset: you measure your work by its impact, and you consistently deliver high-quality content at A portfolio that shows what you can do, ideally with numbers to back it up A hands-on mentality: no task is too unglamorous for you Fluent German and English, both written and spoken What You’ll Do In short: You’ll develop and produce the ads that drive praxipal’s growth, plus the organic content that builds our brand, and build our in-house creative production from the ground up along the way. You shape our creative strategy: you dig into our target groups, competitors and ad performance and turn your insights into ideas, hooks and an…