Creative Strategist

Job description

Please apply here: https://form.typeform.com/to/EThi0ZmR At Skinnify, we make clothing with built-in resistance — leggings, sleeves, shoes, and more — that turn everyday movements like walking, cooking, or commuting into a passive workout. In just three years, we've grown from 0 to 150,000+ customers — and we're just getting started. To get a better idea of our company and what it's like to work on our team, check out this short video: https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=sharing Now, we're looking for a full-time Creative Strategist (40 hours/week) to lead our creative efforts and develop scroll-stopping video and image ads that drive conversions, build our brand, and scale our growth. Tasks 🔹 Your Responsibilities ✅ Develop high-converting ad concepts, creative angles, hooks, and storylines for video and image ads ✅ Research competitors, customer psychology, and market trends to uncover winning creative opportunities ✅ Manage our team of 3 full-time video editors and 1 full-time image designer ✅ Work closely with media buyers and the growth team to launch creative tests, analyze performance, and continuously iterate ✅ Own and optimize the entire creative pipeline to consistently deliver world-class performance creatives Requirements 🎯 What We're Looking For ✔️ Creative Vision – You naturally think outside the box and understand what captures attention and drives purchases ✔️ Performance Marketing Experience – You've developed high-performing ad creatives for DTC ecommerce brands (fitness or fashion experience is a major plus) ✔️ Creative Execution – You know how to take an idea from initial concept to a polished, high-converting final asset ✔️ UGC & Creator Management – You know where to find talented creators and how to brief them to produce exceptional content ✔️ Data-Driven Mindset – You care about results, constantly testing and improving creative based on performance metrics ✔️ Organized & Independent – You can manage multiple projects, creators, and deadlines while taking full ownership of your work ✔️ Fluent English (Written & Spoken) – Strong communication is essential in our fully remote team Benefits 💡 Why Join Skinnify? 📈 Join a Hyper-Growth Brand – From 0 to 150,000+ customers in 3 years. Your ideas will directly influence our growth and revenue. 🚀 Real Career Growth – Your trajectory here is whatever…