CRM & Automation Manager

Job description

We are building the leading direct-to-consumer destination for professional-grade nail care, beauty, and cosmetic tech across Europe. Operating under Proglow and Ongle24, we serve hundreds of thousands of beauty lovers. We combine high-performance product development with data-first digital marketing. Our mission is to make the world more beautiful, one stroke at a time. Aufgaben We are looking for a CRM & Marketing Automation Manager to engineer our customer lifecycle, retention, and repeat-purchase strategies. You will build and scale automated cross-channel workflows, optimize customer lifetime value (LTV), and leverage complex data segmentation to deliver hyper-personalized experiences. What You'll Do Lifecycle Architecture: Design, build, and optimize automated CRM journeys across Email, SMS, WhatsApp, and Push notifications. Tech & Automation Orchestration: Manage and scale our CRM stack (e.g., Klaviyo, Omnisend, Braze, or similar), integrating customer data platforms (CDP) and e-commerce platforms (Shopify/custom stack) via APIs and webhook triggers. Data & Segmentation: Analyze customer buying habits, cohort retention, and churn rates to build advanced RFM (Recency, Frequency, Monetary) dynamic audience segments. Experimentation: Run continuous A/B tests on subject lines, send-times, content logic, dynamic personalization, and offer structures to maximize open, click-through, and conversion rates. Localization: Adapt and execute localized retention strategies across our primary markets Qualifikation 2+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation within high-volume e-commerce or D2C spaces. Tech-Fluent & Analytical: Deep knowledge of CRM platform architecture, liquid syntax/dynamic content variables, event-based triggering, and tracking/data hygiene. Data Driven: Proven track record of leveraging cohort analysis and customer data to directly increase repurchase rate and LTV. Language Skills: Professional fluency in English, combined mother-tongue skills in at least one of the following: German, French, or Italian. Customer Centricity: Strong intuition for D2C beauty/lifestyle positioning paired with systematic execution. Benefits Retention First: Retention is a core strategic pillar for our company and you will be part of it from the get-go Growth: We offer an environment where you can truly build something, with a steep…