CRM Manager – Lifecycle & Engagement (f/m/d)

Job description

CRM Manager – Lifecycle & Engagement (f/m/d) – 7NXT Health Group The essentials Team: CRM & Marketing Start date: As soon as possible Location: Berlin — hybrid Working language: German & English fluency Salary band: Shared before your first interview Your impact As CRM Manager – Lifecycle & Engagement (f/m/d) at 7NXT Health Group, you design and optimise end-to-end lifecycle experiences across our brands and markets. You build habit-forming journeys that convert, engage and retain users at scale — combining behavioural science, data-driven experimentation and high-quality communication across Gymondo, 7Mind, Buddyfit and Preneo. You have a high degree of ownership within CRM, work with short decision cycles and have the space to experiment and make a real impact on millions of users. What you’ll drive You build, launch and optimise lifecycle campaigns across email, push, in-app and web You operate confidently within Braze, using advanced segmentation, journey orchestration and structured testing You improve early-lifecycle performance through onboarding, activation, trial conversion and reactivation flows You apply behavioural principles to increase engagement and reduce early drop-off You identify commercial opportunities through experimentation and data-driven analysis You collaborate cross-functionally with creative, analytics and market teams to deliver high-quality, timely lifecycle communication You translate insights into clear, actionable improvements that drive both engagement and revenue What defines you Must-have Deep hands-on experience with Braze — advanced expertise clearly demonstrated; certification is a plus (Braze Certified Marketer, Digital Strategist or Practitioner) Proven track record in B2C mobile apps, ideally with large user funnels and fast CRM velocity Experience in subscription models and free-to-paid lifecycle strategies Familiarity with high-intensity activation approaches: frequent early touchpoints, strong value framing and conversion-driven communication as used by top subscription apps A habit-building mindset: you think in triggers, routines and motivation loops Analytical and experimentation-driven, with the ability to interpret lifecycle data and turn insights into action Strong communication instincts and the ability to craft clear, motivating messages Fluent German, preferably native Fluent English Nice-to-have Experie…