Customer Lifecycle Manager

Job description

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world. At Almedia, you’ll: Own way more, way earlier — you’ll be trusted with responsibility fast. Push harder, get further — this isn’t a 9–5. We highly reward intensity. Join a rare environment — you will work with ambitious high-speed, high-ownership people. Fully present — we’re 5 days a week in the office to build the energising momentum we need. Salary Range: €50K – €70K • Offers Equity • Offers Bonus We're looking for a Customer Lifecycle Manager who wants to learn and own the entire user journey — activation, active, dormant, and churned — and turn a complex, hand-built CRM into a smart, data-driven engine that lifts LTV by 10–15% through personalization. This is a systems-and-product role, not a copy-and-send one: the challenge to tackle is the architecture, not the messaging. What You'll Do 🎯 Own the full lifecycle across push, SMS, email, and in-app — mapping and simplifying our ~15 Braze Canvases so activation, active, dormant, and churned each run on flows that still make sense in six months. Re-architect where logic lives — move trigger and segmentation decisions out of Braze into the data layer, keeping Braze for orchestration, templates, and content. Make data-driven calls on segmentation, timing, and channel, and build monitoring that forecasts expected sends vs. actual so flows never break silently. Run CRM and data as one team — scope the data you need, interpret it yourself, and ship personalization experiments (game-match notifications, plan structures) with Product and Data. Drive measurable LTV uplift , complete the Braze migration, warm up email, and close the in-app notification gap. What You'll Bring 💡 Experience owning lifecycle or CRM at a high-volume consumer platform (think Booking, Airbnb, Duolingo) — where you saw the whole journey, not one siloed stage. A product, UX, or data-analytics mindset — you think in systems and user journeys, and you k…