Data Planner

Job description

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . As a Data Planner, you'll be joining a dynamic and award-winning data planning team within a fast-paced agency environment. Reporting into a data planning manager, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists, insight and effectiveness experts, as well as a team of technical enablement specialists. Who we’re looking for: We're seeking a highly collaborative and enthusiastic Data Planner to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and internal teams to develop and deliver data-driven strategies focused on CRM targeting, personalisation, measurement, and optimisation. What You Will Be Doing: As a Data Planner, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves: • Building strong relationships with client stakeholders and internal VM…