Digital Associate Director, Media Planning

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2565 - Digital Associate Director, Media Planning, Global Client Solutions The role: Role Overview The Account Director (Digital Planning & Activation) is a senior client leadership role responsible for overseeing digital media planning and activation delivery for Electronic Arts (EA) across biddable and platform‑led channels. The role operates at the centre of EA’s hub‑and‑spoke delivery model , working closely with central planning and activation teams and local market teams to ensure digital strategies are planned holistically and activated consistently across markets. This role blends digital planning leadership, activation governance, and client partnership , ensuring EA’s objectives are translated into effective digital plans and best‑in‑class execution. Scope of Channels (Digital‑First) The Account Director is accountable for digital planning and activation leadership across: Programmatic Display & Video Online Video & CTV Paid Social DSP‑ and platform‑led digital media Data‑ and audience‑driven digital planning and execution Key Responsibilities Digital Planning Leadership Lead digital media planning oversight across EA scopes, ensuring plans are: Strategically sound Aligned to EA business objectives Feasible for activation across markets Partner with central planning teams to: Shape digital channel strategy Define budget allocation and channel roles Align planning outputs with activation realities Ensure digital planning considerations are clearly communicated and understood by local markets and activation teams Digital Activation Leadership Own senior oversight of digital activation delivery across EA markets Ensure digital plans are translated into clear, executable activation frameworks Oversee campaign st…