Director, Audience Development & Digital Marketing (Parental leave 12 Months FTC)

Job description

The Orchard are looking for a highly motivated, forward thinking, Audience Development & Digital Marketing Director to join us on a 12 Month parental leave cover. You will be responsible for finding unique ways to grow audience data and drive engagement by running effective CRM strategies and engaging fanbases to drive sales and revenue for new releases and catalogue titles across our client roster. As this a senior role you will be expected to be a strategic thinker in the marketing space and help execute marketing campaigns at a high level across the team. As a team we meet in the London office from Monday–Thursday. People may choose to work remotely on Fridays. What you'll do: Work closely with our Marketing Strategists to help lead the day-to-day development and execution of strategies that grow artists’ first-party fan audiences across email & SMS Serve as the main point of contact for CRM and audience development in the UK office encouraging best practices with The Orchard’s internal and 3rd party tools Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types. Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types. Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization. Be on hand to help the Marketing Strategists with executing creative and innovative marketing campaigns. You will also be working closely with the Paid Media team to deploy digital advertising campaigns across the main platforms Meta, TikTok, Google, Snapchat and Spotify and more Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process, be able to move with importance as well as vision Who you are: Minimum of 5 years of audience development, digital marketing, fan acquisition, growth marketing or related experie…