Director, Community Marketing

Job description

CrossFit is looking to hire an a Director, Community Marketing. You will lead marketing to CrossFit's global network of 10,000+ affiliates in 140+ countries. This role owns the communications, resources and engagement programs that help affiliate owners and coaches grow their gyms, with the goal of increasing affiliate engagement, sentiment, growth and retention. Key Responsibilities: • Affiliate Communications: ◦ Lead affiliate owner communications in partnership with the Integrated Marketing team: monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back) ◦ Set the affiliate send calendar with Integrated Marketing and partner with the Email team on builds, QA and performance ◦ Develop new owner channels, such as SMS • Affiliate Toolkit (ATK): ◦ Own strategy, execution and data insights for the marketing and business resources in the Affiliate Toolkit ◦ Set the content roadmap and site structure, and build campaign hubs, templates and guides owners use to market their gyms ◦ Track and analyze resource usage, report insights to leadership, and use the data to improve what HQ provides • International Community Marketing: ◦ Help lead international marketing and build out the Community Marketing function across CrossFit's Big 8 markets (Brazil, Spain, France, Italy, UK & Ireland, DACH, Australia, South Korea) ◦ Recruit, activate and set strategy for in-market Community Marketing Managers who extend brand awareness and affiliate engagement locally ◦ Partner with country managers and the GYM team on localized content, local partnerships and in-market campaign rollout ◦ Own localization of affiliate resources and campaigns across core languages • Owners & Coaches Conference and CrossFit Games: ◦ Own all marketing, promotion and ticket sales for the CrossFit Owners & Coaches Conference: marketing plan, email, social, app, partner and international promotion, and on-site and attendee communications ◦ Set registration and attendance goals and track sales through the cycle with the Events team ◦ Lead marketing for affiliate activations at the CrossFit Games, including owner events, affiliate workouts and booth programming • Campaign Activation: ◦ Turn company campaigns (the Open, Murph, Community Cup, brand campaigns) into affiliate playbooks, assets and timelines • Engagement and Sentiment: ◦ Helps lead the Affiliate O…