Director, Implementation Planning

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3000 - Director, Implementation Planning About the Role: Are you looking to join a high-performance, experienced team and lead the digital strategy for one of the most iconic travel brands in Europe? This is your opportunity to take a pivotal role on our Eurostar team, accelerating the client's digital and data transformation strategy across the UK, France, Belgium, the Netherlands, and potentially Germany. This role is for a leader with deep, cross-channel digital performance expertise (Search, Social, Programmatic) and a passion for the evolution of the Eurostar brand. You will be responsible for bridging high-level strategy and in-market activation, driving tangible business results through innovative, data-driven planning. This is a stretching and rewarding role, giving you responsibility for the advancement of Eurostar's entire digital marketing output and the evolution of our operating model to deliver best-in-class work you can be proud of. In this role, you will: Strategic & Commercial Leadership: Lead the evolution of the Implementational Planning offering for Eurostar, identifying growth opportunities and driving their media transformation. You will have control of the overall digital channel investment, ensuring all commercial considerations are met while developing and owning the commercial plan. Cross-Channel Performance: Develop and run detailed, integrated digital roadmaps for Search, Social, and Programmatic, ensuring that performance plans are perfectly in sync with brand-building activity in each market. Data, Tech & Forecasting: Lead the audit of Eurostar’s digital maturity through our Digital Maturity Framework, delivering a clear roadmap of actions that will drive growth. Utilise our performance p…