Director, Integrated Marketing

Job description

Precision AQ is seeking a strategic marketer to drive the integrated marketing strategy, connecting thought leadership, digital activation, demand generation, campaigns, events, account priorities, and sales enablement into a cohesive approach that supports measurable business impact. The ideal candidate is a builder, modernizer, and team player who brings a strong commercial mindset, leveraging data, emerging technologies, and AI to enhance marketing effectiveness, improve operational efficiency, and create scalable processes that position Marketing as a strategic growth driver across the organization. Main Duties & Responsibilities Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts; develop briefs, messaging, journeys, channel plans, and activation calendars Work with the marketing and practice teams to align the thought leadership strategy and editorial plan. Partner with subject matter experts to develop differentiated perspectives in the span the customer segments and solutions we bring to our customer segments Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets Direct digital strategies across the website, email, social media, search, paid media, and marketing automation to increase reach, engagement, and qualified demand Connect conference and event marketing to campaigns before, during, and after key industry moments. Partner with commercial leaders and the sales team on account-based programs, targeting and segmentation of ICPs, and client engagement strategies. Maintain clear, consistent brand storytelling and editorial quality across channels. Partner with practice area leaders and subject matter experts to identify, prioritize, and execute paid and earned media strategies that increase brand visibility, promote thought leadership, and drive audience engagement. Design and lead segmentation and targeting of priority clients and buying centers, partnering with commercial teams to deliver personalized campaigns and account-specific content that increase penetration, opportunity creation, and client growth. Utilize AI tools to orchestrate new workflows in processes, data outputs and scheduling Track and manage KPIs and use HubSpot, Salesforce, and campaign data to report engagement, MQLs, opportunity influence, and funnel progr…