Director, Planning

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3048 - Director, Planning, UK Role Summary and Impact EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. The Role: In this role you will work across the EE/BT consumer account, focusing on EE’s brand activity across a variety of products including Mobile, Broadband, TV and Gaming, as well as Masterbrand. Position/Title: Business Director - Brand We’re looking for a highly experienced, smart planner who loves both new ideas and the craft. EE/BT is one of the biggest advertisers in the UK, so our benchmark is not work that’s merely good enough - it has to be great. Practice Summary: As planners we’re the conductors of the orchestra that is paid [and beyond] media. We work collaboratively with Strategy and Activation to ensure our approach is fully integrated across POES. We search for insight and intelligence so that we can build innovative media plans, owning the process and incorporating cross-channel budget allocation, in-flight cross-channel optimisation, reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns. Position Summary: The Business Director will oversee media campaigns with support from more junior planners and assist the C…