Event & Field Marketing Specialist – Hospitality Segment

Job description

At Lightspeed, we believe the best way to connect with the hospitality industry is to be an active part of it. We are seeking a dynamic Event & Field Marketing Specialist to design, execute, and scale hyper-local experiential events across key cities in Germany. In this role, you will be the ultimate event strategist, relationship builder, and local community orchestrator. You will own the local vibe, turning offline gatherings into powerful brand advocacy and measurable pipeline growth. If you possess a proven track record of flawless event production and live and breathe the hospitality scene, we want you on our team. What You’ll Do Experiential Production & Execution: Own the end-to-end ideation, logistics, and execution of local activations. This ranges from intimate morning roundtables and working lunches to exclusive, late-night industry networking events hosted at customer venues. Activate "Local Legends" (Anchor Program): Partner with our most prominent existing customers to utilize their venues as anchor locations. Curate high-impact events that naturally attract local industry influencers, top chefs, consultants, and premium prospects. Vendor & Venue Management: Source, negotiate with, and manage local venues and suppliers. Ensure all activations are executed flawlessly, on budget, and up to brand standards while maintaining a strict run-of-sheet. Ecosystem Networking: Identify and forge strong relationships with key external stakeholders, trade associations, and hospitality trailblazers to deeply embed Lightspeed into the local culinary and nightlife fabric. Commercial Alignment: Collaborated closely with Field Sales teams to keep regional marketing materials hyper-relevant, arming them with the localized insights and success stories you gather on-site. Cross-Functional Collaboration: Partner with Regional Integrated Marketing Managers (for campaign alignment), Product Marketing (for product messaging), and Social/Content teams to ensure local event magic translates into compelling digital content. How You’ll Track Success We believe event magic should drive measurable business growth. You will be responsible for linking your offline activations directly to our digital sales funnel: Pipeline Attribution & ROI: Maintain meticulous tracking to ensure every local event, dinner, or influencer activation directly maps to lead generation, sales pipelin…