Field Marketing Manager (f/m/x)

Job description

Field Marketing Manager (f/m/x) Most field marketing roles are run as logistics: book the booth, ship the banners, scan the badges, hand a spreadsheet to sales, move on. This one is built differently. You own events as a pipeline channel, from the target you set before booking to the deals that close because you made the follow-up happen. It's a more strategic seat than field marketing usually gets, and it's yours to run. doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises, which means our events aren't generic SaaS conferences. You'll be in the rooms where these buyers actually are, and you'll own what we get out of being there. This is also a solo seat. The trade-show calendar already exists, so you're not starting from zero, but there's no playbook yet for turning it into pipeline. If you're excited to own programs end to end, experiment with new approaches, and build the field marketing motion from the ground up, this role is for you. 🎯 What you'll own Set a pipeline target for every event (owned, sponsored, in-person, virtual), and own what it returns. Run events end to end: choose the right ones, negotiate vendor packages and speaker slots, handle the logistics, and catch what's about to go wrong. Pull SDRs and managers into working the leads an event generates, and stay on it past the handoff. Own the pipeline-driving webinar program, separate from our learning webinars, including partner co-runs where they make sense. Run smaller local activations across DACH: regional meetups, community events, and customer visits that fit a non-digital-native frontline audience. Manage the people around an event, from vendors to the SDRs and managers you need for follow-up to the CEO when you need a deck approved, including saying no to an internal favorite when you have to. Grow into leading the field marketing function as doinstruct expands beyond one market. 🙋 Who you are You've run events or webinars with real ownership of the moving parts, not just assisted on someone else's. You've been measured on, or worked closely against, the pipeline events generated. You can tell us what a past event returned and why. You've coordinated ve…