Founding GTM & B2B Sales Lead

Job description

About the Role This is a rare founding GTM opportunity at a fast-moving pre-seed healthtech startup based in Berlin. You'll be the first dedicated B2B Sales hire — there is no playbook yet, and your job is to write it. You'll own the full commercial motion from day one: building pipeline, closing deals, and feeding real market signal back into product and pricing. The company offers a personalized health operating system built around comprehensive biomarker diagnostics, clinician-reviewed insights, and year-round concierge support. On the B2B side, the platform powers corporate wellness programmes, insurer partnerships, clinic integrations, and a Diagnostics-as-a-Service API for partners. You'll be selling into employers, insurers, clinics, and corporate wellness buyers — deal sizes ranging from €10k to €500k+ . This role requires full-time, on-site presence in Berlin (Monday–Friday). Remote work is not available for this position. What You'll Do Build and own the end-to-end B2B pipeline — outbound prospecting, inbound handling, and strategic partnerships — entirely autonomously. Run the full sales cycle: discovery → demo → negotiation → close, managing complex multi-stakeholder deals. Set up and operate the sales tech stack from scratch (CRM, enrichment, automation, sequencing, and signal tooling). Partner directly with the founding team to define ICP, refine pricing and packaging, and shape go-to-market strategy for B2B channels. Capture and relay voice-of-customer insights to inform product roadmap and operations. Develop scalable outbound motions using AI-first workflows and data-driven approaches. What We're Looking For Must-haves (dealbreakers): 2+ years closing complex B2B deals (€10k–€500k+) with a proven, demonstrable track record — preferably in healthtech, corporate benefits, insurance, or premium SaaS. Native German and fluent English — the majority of prospects are German-speaking; German proficiency is mandatory. Eligible to work in Germany without visa sponsorship ( no visa sponsorship is available ). Proven zero-to-one or early-stage experience — you've built or grown something from scratch, not just scaled a playbook at a later-stage company. Comfortable operating as a founding seller or first AE in a founder-led, fast-moving environment. Required skills & experience: Hands-on proficiency with modern sales tooling: Attio, HubSpot, Clay, Apo…