Founding Marketing Manager

Job description

About Anthropos Anthropos is the Enterprise AI transformation platform. We help companies map, verify, and develop the skills of their workforce with AI Simulations, AI Labs, AI Interviews, and our AI Academy. Enterprises in energy, transportation, and technology use us to answer a question no HR system can: what can our people actually do, and are they ready for AI? We are a global team that has been building in the skills and assessment space for more than a decade. Most of us built and scaled a previous company in this exact market to a successful exit. Now we are doing it again, with AI at the core. The role You will be our first marketing hire, and you will own marketing. There is no playbook to inherit and no team to delegate to on day one. You will work side by side with our CEO and founder and with the sales team, from our offices in Chiasso, and your job is to build the machine that grows our pipeline, our brand, and ultimately our revenue. This is an operator role, not a strategy-only role. You will write the copy, ship the campaign, run the event, look at the data, and decide what to do next. If that excites you more than managing an agency, keep reading. What you'll do Demand generation. Design and run campaigns that put qualified enterprise buyers (CHROs, HR and Engineering leaders, CTOs) in front of our sales team. You own the pipeline number with them. SEO and GEO. Grow our organic presence on search engines and inside AI assistants (ChatGPT, Claude, Perplexity). Being found by AI is as important to us as being found by Google, and we are early enough that you can win here. Events. Plan and run our presence at conferences, executive dinners, and our own events, end to end: pick them, organize them, work the room, follow up. Content and brand. Shape how Anthropos sounds and looks in public: website, blog, LinkedIn, email, sales materials. Make the brand feel as good as the product. Measurement. Instrument what you do, report on what worked, kill what didn't, and double down fast. Structure. As things start working, turn them into repeatable processes and eventually into a team you help build. Who you are An entrepreneur at heart who knows marketing. You treat the function like your own business: you spot opportunities, act without waiting for permission, and own the outcome. Behind that instinct is real experience: years of generalist marketin…