Global Product Marketing Lead

Job description

Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries. We ship some of the most sophisticated and innovative financial and technology products in the world, and a fast-growing suite of consumer, institutional and AI offerings. But here's the truth: our products are often better than the stories we tell about them. We're looking for a world-class Product Marketing leader to change that — someone who can turn complex crypto and fintech products into clear, human, compelling stories that drive global adoption, and build the PMM function that powers Binance's next chapter of growth. This is a rare role to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets. The right person here will define how Binance is understood by the next billion users. Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries. We ship some of the most sophisticated and innovative financial and technology products in the world, and a fast-growing suite of consumer, institutional and AI offerings. But here's the truth: our products are often better than the stories we tell about them. We're looking for a world-class Product Marketing leader to change that — someone who can turn complex crypto and fintech products into clear, human, compelling stories that drive global adoption, and build the PMM function that powers Binance's next chapter of growth. This is a rare role to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets. The right person here will define how Binance is understood by the next billion users. Responsibilities 1. Global GTM Strategy & Execution Own end-to-end go-to-market for Binance's global product portfolio — positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization. Every major launch will have a clear reason why it matters , who it's for , why now , and wha…