Growth - Lifecycle Lead

Job description

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach users with relevant, timely, and trustworthy experiences. This senior, hands-on leader will set the lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale. You will sit at the intersection of platform, product, and campaign strategy. You will partner with Engineering, Product, Data Science, and Analytics on the underlying systems, and with Product Marketing Managers and other client teams to design journeys that help new, active, and returning users reach value and build durable habits. In this role, you will: Partner with product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement. Partner with Engineering, Product, Data Science, and Analytics to shape the tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability. Define scalable deployment workflows—including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response—so teams across the company can launch safely and efficiently. Partner with Product Marketing Managers and other client teams to translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization. Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging, including the deep-linked landing and post-click product experiences that complete the loop. Partner with Growth DS to build a measurement system that connects reach, eligibility,…