Head of Creative

Job description

About Allica Bank Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers. Role Description Own creative direction for Allica Bank across brand, design, motion, video, copy and web, leading a multi-disciplinary studio team that serves both brand & marketing work and the high-volume production needs of Growth & Digital Acquisition. Balance hands-on craft leadership with production efficiency at scale, and drive AI adoption across the studio to meet growth's velocity requirements without compromising brand or compliance standards. Principal Accountabilities Creative direction & craft Set and maintain creative direction across all brand & growth touchpoints including digital, video, motion, print/OOH, email, sales collateral and internal comms. Provide hands-on creative direction and craft feedback across brand, copy, design, motion and video. Direct and prioritise in-house studio output; own the AI tooling roadmap for extending capacity and make the resourcing case if/when AI-assisted tools no longer cover demand. Team & production management Lead, develop and manage a team of 7 across copy, design, motion/video and web. Own production process end-to-end: briefing, resourcing, review cycles, delivery timelines, quality control. Manage external agency/freelance relationships where in-house capacity is stretched. Production capacity & growth support Own the studio's operating model for serving two distinct demand types: considered brand/campaign work, and high-volume, fast-turnaround performance/growth creative (landing pages, ad variants, paid social, CRO test assets). Build a production process (templating, design systems, copy/creative frameworks, AI-assisted variant generation) that can meet Growth & Digital Acquisition's volume and speed requirements without pulling the whole studio into reactive, always-on production. Partner directly with Growth/Digital Acquisition leadership to support in-housing of all Allica’s creative assets, agree SLAs, prioritisation rules, and what can be templated/self-served vs. w…