Head of Growth

Job description

The role The Head of Growth owns every paid route to a new TALA customer. You will set the acquisition strategy, own the media budget and be measured on the new customers it brings in. The role leads the Growth pillar of the Digital & Customer team, and is central to taking TALA from c. £30m to £100m+ in revenue. You will lead a small in-house team and our agency partners, work closely with brand, creative and the Customer and Digital Experience teams, and grow TALA into new channels and new markets. What you will be accountable for You will be responsible for new customer growth and the efficiency of every pound spent to acquire it. Deliver new customer volume, CAC and first-order contribution targets across all paid channels Own the acquisition budget and its allocation across channels, markets and campaigns against CAC, ROAS, blended MER and payback Build the annual and in-season acquisition plan with finance, including new customer targets, media budgets and forecasts Grow the share of high-value new customers, working with your peers in the customer team on cohort and lifetime value data Report weekly and monthly on acquisition performance, trade-offs and recommendations to the Digital & Customer Director and leadership team Paid media and channels Own paid social across Meta, TikTok, Pinterest and Snapchat, including prospecting, retargeting and creator partnership ads Own paid search and shopping, including brand, non-brand and Performance Max Own video and programmatic, using upper-funnel media to build reach and demand alongside direct response Own affiliates and partnerships, including publisher, content and strategic brand partners Run a structured test, learn and scale approach to new channels, such as TikTok Shop Build TALA's visibility in AI search and shopping, including ChatGPT, Gemini and Google AI Mode, working with the Head of Digital Experience Manage the trading calendar for paid media around launches, drops, collaborations and key promotional moments, with merchandising and brand Measurement and insight Own the acquisition measurement framework, combining platform data, attribution, incrementality testing and media mix modelling Run an ongoing programme of incrementality tests, including geo-lift and holdout studies, and use the results to set budgets Measure the effect of paid media on store sales as well as online, as TALA becomes mo…