Head of Performance Marketing

Job description

LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity. About the role LemFi is building the financial platform for immigrants: borderless accounts, remittances, savings, credit, and eSIMs across ~21 countries. Our users are real people building lives across borders, and performance marketing is the engine that finds them first. Reporting to the CMO, the Head of Performance Marketing owns our global paid acquisition strategy across every corridor we run, from UK-to-Nigeria to Canada-to-India, and is accountable for translating media spend into transacting, retained users. This role balances high-level strategic ownership with hands-on execution. You will lead, mentor, and advocate for an experienced, highly autonomous international team running our international corridors—while remaining hands-on to directly manage global campaigns on core channels like Google, ASA, and programmatic platforms. This role requires taking full strategic authority back from top-down leadership, driving company-level visibility for a team that delivers over 45% of user acquisition, and building our critical data and attribution infrastructure from the ground up. If you want to manage spreadsheets, this isn't for you. If you want to champion an exceptional team and build the acquisition machine for a category-defining fintech, keep reading. What you’ll build and own Own the global paid acquisition strategy, making the final call on outcomes while staying hands-on to directly run and optimise global campaigns across Google, Apple Search Ads (ASA), and programmatic networks. Empower and guide our highly autonomous regional experts running the African and Asian corridors, collaborating with them on their pre-defined budgets, channel allocations, and local executions. Reb…