Head of Sales DACH

Job description

Head of Sales — DACH About Everfield Everfield is a European software investment group that acquires and supports vertical SaaS businesses across Europe. Its mission is to help strong B2B software companies scale sustainably by providing long-term operational, financial, and strategic support. About Digifood Digifood is a European vertical SaaS company providing technology solutions for high-volume food service environments, including stadiums, arenas, event venues, catering operators, and multi-site food service businesses. Our platform combines food service management software, point-of-sale capabilities, and integrated payments to help operators manage complex, high-throughput hospitality environments more efficiently. As part of our European expansion, we are now looking for a senior commercial profile to help open and develop the German market. The Opportunity Germany is a key growth market for Digifood. We are looking for a senior sales profile who can build the market from the ground up: identifying target accounts, developing relationships, building partnerships, managing complex sales cycles, and closing new business. This is a hands-on, entrepreneurial role for someone who is comfortable operating independently, creating their own pipeline, and building a commercial presence in a new market. The ideal candidate will bring a strong network in the German food service, hospitality, catering, events, stadium, or venue ecosystem, and will be able to turn existing relationships into qualified commercial opportunities. What You’ll Do Build and develop the German sales territory from the ground up. Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators. Own the full sales cycle from first contact to negotiation and closing. Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders. Represent Digifood in the German market and develop visibility within the target ecosystem. Work closely with leadership on market strategy, deal structuring, and key opportunities. Position a combined SaaS, POS, and integrated payments proposition to operational, technical, financial, and procurement stakeholders. Support responses to tenders or formal procurement processes where relevant. Lay the commercia…