Head of Sales – Germany (RIS/PACS)

Job description

About EDL EDL is a leading European software provider in Radiology Information Systems (RIS), Picture Archiving and Communication Systems (PACS), Teleradiology, Nuclear Medicine, and AI-driven imaging solutions. With 160 employees and €30M revenue in 2025, EDL is the market leader in France and Switzerland and continues to expand across Belgium, Austria, and Germany. Our German footprint has accelerated significantly in the past years through strategic expansion and the integration of Penta Services. Role Overview The Head of Sales Germany is responsible for leading the commercial strategy for RIS/PACS solutions in the German market. This role combines strategic direction, hands-on sales execution, team leadership, and the building of long-term customer trust. Your mission is to grow revenue, expand market share, and scale a high‑performing sales team in a rapidly evolving and competitive market. Key Responsibilities 1. Commercial Strategy & Market Execution Support the definition and own the go‑to‑market strategy for Germany (segments, regions, product lines). Develop pricing, bundling, and competitive positioning tailored to local market dynamics. Identify and prioritize high‑potential regions, accounts, and partnerships. 2. New Business & Expansion Drive new logo acquisition and upsell/cross‑sell initiatives within existing accounts. Lead complex sales cycles involving IT departments, radiologists, hospital management, and procurement teams. Navigate public-sector tendering processes and deliver competitive, compliant proposals. 3. Leadership & Team Management Recruit, coach, and lead a team of Area Sales Engineers. Foster a culture of forecast accuracy, operational discipline, and high performance. Implement sales methodologies and frameworks to support scaling. 4. Strategic Accounts & Partnerships Personally manage top strategic opportunities and reference accounts. Establish partnerships with integrators, radiology groups, healthcare networks, and ecosystem players. 5. Cross‑Functional Collaboration Work closely with Marketing (pipeline generation), Delivery/Support (customer success). Ensure alignment between pre‑sales promises and operational delivery. 6. Customer Advocacy Champion customer needs and feedback to continuously improve product quality, reliability, and workflow alignment. Build long‑term trust in a market where credibility and expertis…