Influencer Program Lead - LATAM

Job description

About the Team OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s mission of ensuring that artificial general intelligence benefits all of humanity. We bring together strategy and creativity across integrated campaigns, product launches, creators, social, partnerships and cultural experiences. Working with global and local cross-functional teams, we make AI’s everyday usefulness tangible and relevant to people across the region. About the Role We are looking for an experienced, hands-on Influencer Program Lead to own influencer marketing across Brazil and Spanish Speaking LATAM, from strategy and creator selection through briefing, delivery and measurement. The role also owns the marketing side of partnerships, connecting partner audiences and channels with clear product value and locally relevant campaigns. You will turn consumer insight and product understanding into creator programs and partnership activations that help people discover useful applications of ChatGPT, build confidence in new capabilities and use them more often. You should be as comfortable shaping a brief and reviewing content as coordinating creators, agencies, partners and global teams. This role is based in Brazil; São Paulo, hybrid model. In this role, you will: Own the influencer strategy and program calendar for Brazil and Spanish Speaking LATAM, using audience insight to define objectives, creator roles and a sustainable mix of always-on education and campaign activity. Select, brief and manage creators and agencies based on audience fit, credibility, content quality and cultural relevance; build relationships that support consistent, useful storytelling. Translate product features and AI capabilities into clear creator briefs, demonstrations and content, with accurate expectations about product behavior and limitations. Turn product launches and cultural moments into creator-led campaigns, coordinating content distribution and reuse with owned social, Growth and integrated marketing teams. Support professional-use creator education, aligning with B2B marketing on use cases, audience needs and learning objectives. Lead creator operations, including scopes,…