Integrated Communications Lead, Customer Engagement Marketing, Apple Ads

Job description

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, Apple Maps, and sports on Apple TV. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. Description Are you insatiably curious, with an investigative journalist's instinct for asking the right question, chasing the telling detail, and knowing exactly how to shape it into a story that moves people? Can you step into the mindset of a first-time advertiser and a global brand CMO in the same afternoon - and know precisely what each one needs to hear? We're looking for a strategic, senior-level storyteller to lead the Integrated Communications function within Customer Engagement Marketing at Apple Ads. Customer Engagement Marketing exists to turn Apple Ads platform adoption into customer advocacy, loyalty, and a flywheel of growth - inspiring, educating, and empowering customers of all sizes with premium, highly relevant experiences at every step of their journey. Alongside Lifecycle Marketing, Partnerships Marketing, and Experiential Marketing, Integrated Communications brings advertisers into the conversation through deep storytelling and integrated, moment-in-time campaigns that deliver the right insight, in the right format, exactly when it matters most. This person will lead a focused team of marketers who know how to shape a single customer insight into whatever format will land hardest - a video success story, a keynote script, an interview guide, or a seasonal campaign. This is a hands-on leader with a genuine, ongoing curiosity about the customer journey - who our advertisers are, what stage they're at, what's blocking them, and what story will actually resonate at that moment. Day-to-day responsibilities may include: Cultivating, mentoring, and leading a small, high-performing team of writers, storytellers, and content marketers Digging deep with customers, sellers, and internal partners to uncover th…