Lifecycle Marketing Manager

Job description

🧡 About Alma At Alma, we believe sustainable commerce depends on fair, well-balanced trade. Because finance plays a pivotal role in business, our mission is to put it back in its rightful place, serving merchants and consumers. Our installment and deferred payment solutions help merchants boost sales by 20% or more, increase customer loyalty, and deliver a seamless shopping experience, without encouraging bad debt. As the buy now pay later leader in France and active in 10 European countries, we've empowered more than 25,000 merchants and 10 million consumers. With 380+ Almakers and €100M+ ARR, Alma is scaling rapidly across Europe as a member of the Next40, and we're just getting started! 👐 About the team Growth is part of the Revenue team. We build Alma's merchant acquisition engine: which merchants we target, how we find, identify and qualify them, how fast a qualified merchant reaches the right salesperson and, with lifecycle, how we convert, activate and retain them, in France and in our international markets. We work AI-native, by design. Everyone in Growth works in Claude Code with a shared library of skills and connectors, a common repository that holds our workflow spec, our decision log and our merchant context, and a simple delivery lifecycle (Research → Spec → Plan → Build) where each stage ends with a human decision. Claude does the legwork; a person decides. Correctness comes from automated verification (tests, adversarial agent review, live validation), and every production change goes through a pull request with a named reviewer from DevX or SRE. We are rebuilding our GTM system around five layers: market definition, signals, data & enrichment, decision & routing, and activation. As part of it, we are moving our merchant lifecycle off HubSpot to a modern customer engagement platform. Braze leads, Customer.io is in the running, and we want your view. You will lead that migration and the lifecycle programme built on top of it. You will join a team of 6 with a Growth Ops, a Growth Engineer, a Paid Acquisition Manager, a Senior GTM Engineer (hiring) and an Experimentation & Tracking Engineer (hiring), and you will report to Julian, Team Lead Growth. This position is a permanent contract (CDI) based in Paris, hybrid. 💼 About the job Own the B2B lifecycle, from lead to active merchant Design and run the journeys that drive revenue: lead nurturi…