Lifecycle Marketing Manager, SMB Ads

Job description

About the Team OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways. The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth. About the Role We are seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI. This is a zero-to-one opportunity to establish the strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth. You will set the lifecycle strategy, own the program roadmap and performance goals, and lead delivery from customer insight and journey design through launch, measurement, and iteration. Combining behavioral insights, experimentation, and personalized engagement across email, product experiences, education, and other channels, you will build programs that scale with the business. Success requires independent judgment, analytical depth, cross-functional leadership, and hands-on execution. In This Role, You Will Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion. Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to identify high-impact growth opportunities. Build segmented, triggered journeys that connect advertiser needs, intent, readiness, and behavior to relevant messages and next steps. Lead prospect nurture and email acquisition programs. Coordinate audiences, retargeting, and conversion experiences with Growth Marketing. Launch onboarding and education programs that help advertisers create campaigns, understand performance, adopt capabilities, and grow their investment. Coordinate delivery across email, in-product and onsite experiences, retargeting, education, and sales engagement with channel and product teams. Test a…