Manager, Data science & Marketing Effectiveness (MMM)

Job description

London – Manager, Data Science & Marketing Effectiveness Ekimetrics is a global leader in Marketing Effectiveness and AI-powered solutions. Since 2006, we’ve been helping businesses optimise marketing and operations by combining AI with business and tech expertise across 4 domains: Marketing Effectiveness, Customer analytics, Operational excellence, ESG & sustainability. With a full in-house team and offices in Paris, London, New York, Hong Kong, and Shanghai, we deliver tailor-made solutions that turn data into real positive impact, leveraging our unique combination of technology and services. We excel at delivering AI impact at scale. Our mission is to harness this power to tackle the world’s most urgent issues. We commit to responsibility and frugality in AI, systematic AI impact at scale, and loyalty to our values and DNA. Your responsibilities As a manager specialising in MMM & Marketing Effectiveness, you will lead high-impact MMM programmes for international clients across industries such as Auto, Beauty, Retail, and Financial Services. You will manage multiple teams and accounts, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients while driving business growth and talent development. Lead Projects · Oversee end-to-end MMM and marketing effectiveness programmes, from scoping and data strategy through to modelling, insights, and activation. · Ensure robust project governance, including data quality, model validity, and actionable recommendations that drive client impact and business growth. · Translate complex analytical outputs into strategic narratives and clear actionable recommendations for senior stakeholders and C-suite clients. · Define, steer, and monitor project roadmaps using Ekimetrics’ methodologies and standards, ensuring delivery aligns with client objectives, profitability targets, and timelines. · Provide strategic oversight to clients, helping optimise marketing spend, enhance campaign performance, and improve customer segmentation and ROI. · Support partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs/pitches · Continuously identify and implement innovative approaches to solve client business challenges. People & Project Leadership · Line manage multiple team members, overseeing performance, conducting regular 1:1s, perfo…