Market Research Lead, ChatGPT

Job description

About the Team Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. We develop strategies that drive awareness, engagement, and usage of OpenAI’s products and platform, helping people and businesses understand and realize the value of AI. The Marketing Insights & Analytics team develops a deep understanding of markets, audiences, behaviors, attitudes, and needs to inform marketing, product, and business decisions. We partner across OpenAI to build foundational audience understanding, shape marketing strategy, inform thought leadership, and measure performance. About the Role As Market Research Lead, ChatGPT you will help shape our Insights & Analytics strategy and set research direction for a major business area or cross-functional initiative. As a senior individual contributor, you will independently define and lead multiple complex research workstreams, connecting audience behavior, perceptions, and feedback to decisions across product, brand, and growth. You will anticipate emerging business questions, bring structure to ambiguous challenges, and translate research into recommendations that influence senior leadership. Alongside delivering hands-on research, you will establish methodological standards, develop foundational research frameworks, and mentor experienced peers. In this role, you will: Set research strategy, priorities, and goals for a major business area, aligning the research agenda with critical decisions and anticipating future needs. Independently define, prioritize, and lead multiple complex quantitative and qualitative research workstreams, balancing business impact, rigor, speed, and resources. Serve as a strategic partner to brand, product marketing, creative, product, and other teams, helping shape business strategy and goals through insights. Address challenges such as reaching new audiences, evolving our brand, positioning our product suite, and improving experiences. Connect primary research with behavioral data and other evidence, partnering with analytics colleagues to build a holistic understanding of our audiences. Translate complex findings into clear narratives and actionable recommendations that influence senior leaders and align stakeholders around decisions. Set technical and quality standards for research design, execu…