Marketing Event Lead - EMEA

Job description

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. About the Role We’re seeking a detailed-oriented and proactive Marketing Event Lead to join our team and support the strategic planning, coordination, and execution of our growing EMEA trade show and field marketing events programme. The ideal candidate will display a high level of ownership over end-to-end logistics and planning cycles, acting with independence to ensure seamless execution. You will be passionate about creating impactful in-person experiences that drive pipeline, strengthen brand presence, and deliver measurable business outcomes. What You’ll Do Manage and execute tier 3 trade show logistics including securing opportunities, coordinating shipments, arranging stand setup, and staff travel for 30+ events a year across EMEA. Own Dandy Hosted and field events including planning, execution and performance reporting; delivering data-driven insights that refine future planning and drive continuous improvement in program efficiency. Lead and coordinate pre-event kick-off calls with the onsite teams to train and prepare for a successful in-person selling experience. Own the post-event lead lifecycle, including timely data entry, assigning leads to Sales, and ensuring immediate post-show follow-up. Coordinate pre- and post-show email marketing campaigns in partnership with the Growth Marketing team to drive stand traffic and nurture leads. Oversee onsite operations during trade shows, ensuring all activities run according to schedule. Track and reconcile event expenses to ensure events stay within their allocated budgets. Recommend trade show and sponsorship opportunities based on budget and schedule availability. Assist with building and maintaining a centralised event playbook, standard operating procedures (SOPs), and packing lists to streamline planning for future events. Track and analyse trade show performance to…