Marketing Lead B2B (a)

Job description

Role overview : The Marketing Lead (B2B) is pivotal in leading the development and execution of Oviva Germany' s Oviva’s B2B marketing strategy in Germany This role will directly drive awareness of Oviva's offering, deepen partnerships across the healthcare ecosystem, and generate qualified leads to support commercial growth You will build an MQL marketing funnel, own and optimize high-impact marketing channels, including Oviva’s Doctors’ Website, national and regional medical conferences, and doctor-facing communication assets. Beyond channel ownership, you will proactively identify new opportunities for strategic collaboration with physicians, institutions, and key industry stakeholders. Job requirements Essential: 5+ years of experience in B2B marketing, HCP marketing or lead generation,, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors. Proven track record of developing a B2B marketing function or inbound funnel Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA). Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation. Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians. Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment. Language Qualification: Native-level German and professional fluency in English (C1). Desirable: Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events) Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications. Hands-on experience in conference organisation, including an eye for design. Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma). Job responsibilities Doctor Marketing Strategy & Positioning Lead the planning and execution of the German B2B marketing roadmap Develop segment specific activation strategies across the adoption funnel, ensuring alignment with national commercial milestones and OKRs. Be responsible for a unified narrative for Oviva’s physician engagement across all channels, aligning with brand guidelines and commercial priorities. Adapt global messaging to resonate with local healthcare professional…