Marketing Lead

Job description

bunch is building the backbone of private markets. We are enabling next-gen fund operations with one integrated system that combines secure data infrastructure, AI-powered workflows and expert fund services. If you value ownership, growth through real responsibility, and working with a thoughtful, ambitious team, this role might be for you. Your Role As Marketing Lead, you turn marketing into a reliable source of qualified pipeline across the UK, Luxembourg and Germany. You report to the Co-Founder and own the marketing plan, budget and team. Our buyers are GPs, CFOs, COOs and fund operations teams at VC and PE managers. Trust in this market comes from expertise, references and the institutions they already rely on, and almost nobody speaks to the CFO and operations team directly. We will. The founders set the company narrative; you build the engine that carries it to market. Top priorities Own marketing’s pipeline contribution Set marketing’s pipeline target by market with the CEO and own the result: qualified pipeline in euros across the UK, Luxembourg and Germany. Define and run the marketing plan and budget for each market, and decide which programmes to scale and which to stop. Grow our presence beyond our current client base and build our position with larger fund managers. Build the engine across three vectors Content and credibility: a weekly publishing cadence built on what our fund specialists, founders and clients know (operational deep dives, migration and capital-call guides, case studies with named clients), co-publications and webinars with the institutions and voices our buyers trust, and the data and insights lane: bunch as the source the market and journalists call about European private markets operations. You orchestrate; you run the writer. Field: an events programme you produce in-house for fund CFOs and COOs, who rarely attend the investor events, built as a ladder: a 10-person series per market, seller-owned events, partner events with law firms, auditors and banks, and from there larger flagship formats, eventually a bunch conference. Growth and online: with our Growth Marketing Manager and our sales ops and data team, the digital channels, pooled audiences and the HubSpot attribution and MQL→SQL layer that turn attention into qualified pipeline. Own positioning and product marketing, with Product Positioning and messaging by tier,…