Marketing Lead (m/f/d)

Job description

Who we are YGO is building the AI infrastructure layer for travel. The way people plan and book trips is changing fundamentally. Fragmented booking journeys are being replaced by personalized, AI-driven experiences. Most travel companies aren't built for this shift. Their systems are complex, disconnected, and were never designed for modern AI. YGO bridges that gap. Our modular platform spans AI Search, Recommendations, Packaging, Content Automation, Customer Service, and AI Assistant Integration, enabling travel companies to modernize their customer experience without rebuilding their core systems. Leading European travel brands including Condor, DER Touristik, Kurzurlaub already rely on YGO. We're backed by Caesar Ventures and the founders of FlixBus, HomeToGo, and GetAway Group , and we've just closed our Series A . Our ambition is simple: When someone in travel thinks about AI infrastructure, they should think about YGO first. Your mission is to make sure that's exactly what happens. Curious what we're building? Before you continue, spend two minutes getting to know us. 🎥 Meet YGO https://youtu.be/mT6NIhmYuMI?si=Jav7gwfgfvvSCwNB 🎥 See Our Product in Action https://youtu.be/RS5Y7fnVadI?si=Cbt6yp_RGOJtIrZR The role You'll be our first marketing hire and build the function from the ground up. Sales is owned by our Head of Sales. Your job is different: make sure enterprise buyers already know, understand, and trust YGO before sales ever reaches out. You'll turn a technically complex product into stories, proof points, and content that decision-makers actually care about. You'll define how we position ourselves, what we say, where we show up, and how the market perceives us. This isn't about chasing clicks or generating MQLs. It's about building reputation. You think in narratives, not campaigns. In trust, not clicks. In long-term positioning, not short-term metrics. What you'll do Positioning & Messaging Define how the market understands YGO. Build and own our messaging framework across customers, partners, investors, and the broader market. Continuously sharpen our positioning as the AI infrastructure layer for travel. Monitor competitors and industry trends to ensure YGO leads the conversation. Create a consistent narrative used across founders, sales, product, and marketing. Content & Thought Leadership Turn complex technology into content people actua…