Marketing Manager: Audio & Offline Media

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals . About the Role Own day-to-day execution of the Audio channel (Podcast, Programmatic/Streaming) and support relaunch and special projects for other offline media (Direct Mail and OOH). This role is an exciting mix of project and campaign management, creative execution & ideation, and cross-functional collaboration. You're the hands-on operator: owning daily budget and performance management, making tactical media calls, and serving as the primary point of contact with our media agency on execution. You'll partner with the Senior Marketing Manager, who guides overall channel strategy, and turn that direction into tactical decisions, agency management, and creative output. What You'll Do Media Execution & Agency Management: Own tactical day-to-day decisions within strategic guardrails and execute with our media agency; own day-to-day agency relationship management, including inventory and compliance follow-through Budget & Reporting: Own day-to-day budget management, pacing, tracking, and reporting; feed pacing and efficiency data into quarterly/annual planning Creative: Drive creative strategy, briefs, and test design; own production and iteration with PMG; own performance tracking and brand safety/compliance review Custom/Brand Creative: Lead creative project management for custom segments, social extensions, and other partnership extensions through cross-functional partnerships Growth: Support testing/execution of new tactics, tech, and measurement approaches Flex Support: Step…