Marketing Manager, Fertility

Job description

You’re a well-rounded marketing professional who knows how to translate complex products into compelling messaging, enable sales teams, and execute marketing initiatives that drive business growth. We’re EngagedMD, a Patient Journey Management solution for specialty care that helps practices improve patient experience, reduce administrative burden, and convert more patients to care, faster. You will lead marketing efforts for our Fertility vertical, partnering closely with the Head of Fertility to develop and execute GTM initiatives, campaigns, and programs that support business growth. You'll have the opportunity to work across a variety of marketing functions, collaborating with cross-functional teams to support the evolving needs of the Fertility business. This fully remote role will report into our marketing leader but will be embedded directly with our Fertility team, and candidates are required to reside in the United States. This role requires legal authorization to work in the United States. EngagedMD is unable to sponsor current H1B visa holders for this role. What You’ll Do Develop specialty-specific messaging that translates EngagedMD's value proposition into compelling clinical, financial, and operational benefits for fertility providers and buyers. Identify and prioritize marketing opportunities, developing and executing multi-channel campaigns that drive awareness, engagement, and pipeline growth. Customize and maintain sales enablement materials for the Fertility vertical, including pitch decks, competitive battlecards, sell sheets, objection-handling resources, and ROI calculators. Support Fertility partnerships through co-marketing initiatives and the development of partner marketing materials. Partner with Product and Fertility leadership to develop launch materials and train teams on positioning new product capabilities to clinical buyers. Develop customer case studies, testimonials, and specialty-specific ROI metrics that demonstrate the value of EngagedMD's solutions. Plan and execute Fertility-specific events and marketing activities, including conferences, sponsorships, and webinars, while managing budgets and logistics. Analyze campaign performance, sales trends, customer feedback, and lost opportunities to identify insights and share recommendations with Product and Marketing teams. What You’ll Bring 5+ years of well-rounded experie…