Marketing Operations

Job description

We're looking to grow our Marketing Operations team and looking for someone to own reporting and analytics across our marketing systems, lead campaign operations for the demand generation team, and assist in the ownership of our marketing tech stack. You'll be the data backbone for marketing — building the dashboards, funnel models, and attribution reporting that leadership and demand gen rely on — while managing our MAP stack (Marketo, Conversion.ai , HubSpot), directing campaign execution, and overseeing our marketing operations agency partner as we build an AI-first campaign operations process. You Will Assist in marketing reporting and analytics end-to-end. Design, build, and maintain dashboards and funnel/attribution models in Salesforce and Hex, turning raw campaign and pipeline data into insights demand gen and leadership can act on. Define and evolve marketing's core reporting framework and KPIs — campaign performance, funnel conversion, pipeline attribution — partnering with Data Engineering and RevOps to ensure the underlying data model can support it. Serve as the senior owner of complex and ad-hoc reporting/analysis requests , writing and QAing SQL as needed, and building self-serve reporting so the broader team relies less on one-off pulls. Lead lifecycle workflow and nurture campaign strategy in partnership with Demand Generation — build, QA, launch, and iterate based on performance data, not just execution. Own campaign operations end-to-end — audience segmentation, list management, Marketo campaign builds, landing page/form creation, and tagging/naming/UTM conventions — with an eye toward what keeps downstream reporting clean and attribution accurate. Maintain documentation and enable the broader team on process. Direct the marketing operations agency partner relationship — set priorities, QA deliverables, track timelines, and hold handoffs accountable. Own the campaign production "supply chain" — tracking stages and handoffs, including lead handoff to sales — and use reporting to proactively surface bottlenecks before they cause missed or inaccurate launches. Lead email and database hygiene strategy — deliverability, compliance (CAN-SPAM/GDPR), subscription management, and send calendar governance — informed by data on engagement and list health, not just guidance from above. You Bring A healthy amount of years in marketing operations exper…