Media Buyer

Job description

Please apply here: https://form.typeform.com/to/DmtE7zm4 At Skinnify, we’re reinventing fitness by integrating resistance into everyday clothing. In just three years, we’ve grown from 0 to 150,000+ customers — and we’re just getting started. To get a better idea of our company and what it’s like to work on our team, check out this short video: https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=sharing Now, we’re hiring a full-time Media Buyer (40 hours/week) to help scale our performance marketing across Meta (Facebook & Instagram), Google, TikTok, Pinterest, Applovin, and Taboola — with more channels being added soon. We’re looking for someone who is analytical, creative, performance-obsessed, and hungry to grow alongside a fast-moving brand. Tasks 🔹 Your Responsibilities ✅ Launch, manage, and scale paid campaigns across Meta, Google, TikTok, Pinterest, Applovin, and Taboola ✅ Continuously optimize campaigns for ROAS, CAC, MER, and customer acquisition ✅ Develop and execute creative testing strategies alongside our creative team ✅ Analyze performance data daily and identify opportunities to improve efficiency and scale ✅ Test new channels, audiences, hooks, landing pages, and offers ✅ Allocate budgets strategically across campaigns and platforms ✅ Help diversify media buying efforts into emerging channels like YouTube and native advertising ✅ Work closely with founders, creatives, and strategists to drive growth Requirements 🎯 What We’re Looking For ✔️ Proven E-Commerce Experience – You’ve managed and scaled paid campaigns for DTC brands ✔️ Strong Analytical Skills – You’re comfortable making decisions based on data and KPIs ✔️ Full-Funnel Understanding – You know how creative, copy, targeting, and landing pages work together ✔️ Creative Mindset – You understand what makes ad creatives convert ✔️ Platform Expertise – Strong experience with Meta Ads Manager and at least one additional platform (Google, TikTok, Pinterest, etc.) ✔️ Self-Managed & Reliable – You can own campaigns independently and move fast without constant oversight ✔️ Growth-Oriented – You enjoy testing, learning, and improving continuously ✔️ Bonus: Experience in fitness, fashion, health, or subscription brands Benefits 💡 Why Join Skinnify? 📈 Join a Hyper-Growth Brand – From 0 to 150,000+ customers in 3 years. Your edits will directly influence sales and brand gr…