Off Premise Manager, MA

Job description

Off Premise Manager - Massachusetts Location: Boston, Massachusetts About Diageo: With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate. Together with dedicated people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter future. Join us to create a career worth celebrating! Role Purpose Own the commercial performance of the Massachusetts Off-Premise business by identifying growth opportunities, influencing execution, and building strong partnerships with customers and distributor leadership. This role is responsible for developing market strategies that drive sustainable growth, aligning resources against the highest-value opportunities, and continuously improving execution across the Massachusetts Off-Premise market. Success in this role requires balancing strategic business planning with disciplined execution to improve the overall business-not simply managing individual accounts. This role is designed for a commercial leader who enjoys identifying opportunities, influencing business decisions, and creating sustainable growth across the market. Scope Own the commercial performance of the Massachusetts Off-Premise business. Influence execution across the total Off-Premise channel through distributor partnerships and customer relationships. Develop relationships with key customers, distributor leadership, and field teams to improve commercial performance. Key Responsibilities Deliver best-in-class retail execution, including shelf, display, distribution, pricing, and programming. Manage distributor and merchandising execution to ensure alignment with business priorities. Build strong relationships with key retail customers and distributor leadership. Develop and execute activation strategies that strengthen customer and consumer connection to our brands. Develop quarterly market business plans that establish priorities, allocate resources, and define execution strategies. Analyze market performance and proactively identify opportunities to improve commercial results. Leverage internal business tools, market data, and field insights to identify commercial opportunities, chall…