Paid Social Specialist - UK&I

Job description

ABOUT THE ROLE: We are seeking a Paid Social Specialist to join our UK&I Media team. In this role, you will be responsible for planning and executing Paid Social marketing campaigns across multiple brands. You will play an important role in executing new campaigns and the wider strategy to grow the channel within our local structure for the UK & Ireland. You will be reporting directly to the Paid Social & Programmatic Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive successful campaigns, you will utilise all the latest solutions and tools from Paid Social platforms (including Meta, Snapchat, X, TikTok, Reddit and similar). To succeed in this role, you need to be a self-driven and self-motivated individual - ready to work hands-on across multiple accounts. You will actively manage and optimise campaigns, whilst working closely with the team and expanding your digital marketing experience. The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and good communication and presentation skills. YOU WILL BE RESPONSIBLE FOR: Executing and managing a wide range of Paid Social campaigns hands-on across multiple platforms (including Meta, Snapchat, X, TikTok, Reddit and similar), for all verticals (casino, live casino, sports betting) and multiple brands. Working closely with the team to analyse metrics from internal tools and platforms to track campaign performance and continuously optimise our accounts. Implementing new channel solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs. Building active collaboration with our key partners across external digital platform teams and tech vendors. Navigating complex tracking and attribution systems with the Media team and AdTech teams to maximise our measurement capabilities across the channel and expand our incrementality testing. Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the funnel and utilise channel best practices. Activating CRM data within our platforms to execute highly targeted segmentation strategies as well as drive lookalike modelling. Staying ahead of platform updates, new ad formats, and emerging media opportunities. Working closel…